Advertising the products of others meanwhile can provide a secondary source of income to help you finance your other business strategies.īut while there are a lot of good reasons to use adverts on your website, there are also a lot of good reasons not to. On the other hand, if you're running a business and using a website merely to create an online presence, then advertising your own products is a great way to increase your orders and to turn your website into an even more powerful tool. If you're a blogger or a webmaster hoping to make a living from running a website, then it is one of the best ways to monetize a site that requires relatively little work on your part. But before you work to make your ads more visible, first consider if ads are the right option for you anyway: Could Ads be Damaging Your Site?Īdding adverts to a website is often a useful part of an online business model. At the same time though, they also need to avoid upsetting Google by having too many visible ads, which can harm SEO. This is bad news for the industry as a whole and it is the responsibility of the publisher to ensure that ad visibility is good by keeping the ads above the foldand in viewable positions such as the top right of the site. This is why CPC(cost per click) will always be more important. 56% of ad impressions go unviewed, but fortunately for advertisers CPM (cost per impression) is low with most networks. The advertiser still pays – because the network doesn’t know that it wasn’t seen – but they gain no traffic or brand visibility in exchange. Right now, publishers are paid by advertising networks based on how many times the adverts are clicked and how many times the adverts are ‘served’ (meaning they appear on the site).īut if the ad is loaded at the bottom of the screen, then it may never be seen. Ad Visibility describes whether or not an ad from an ad network is actually viewable on the page. One important consideration is the visibility of your ads. This way, ads will be ‘served’ based on various calculations and the publisher will then earn varying amounts depending on the number of clicks and views.īut there are more factors to consider here and there are ways that this can go wrong for advertisers and for publishers alike. The simplest option is to use an ad network such as Google AdSense or another PPC platform. These days, it is very easy for publishers to monetize any website, YouTube channel or other platform that they have created.
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